Once marketing hits the general public, makes it to general TV channels, you really know the game is on with a device. This video, captured by @tomwarren of winrumors, obviously via a camera phone, of a TV advert, shows the HTC/Microsoft push for their new mango device, the Radar. It’s short quick and simple, and shows an artist using the people hub, and the camera app, on installation of a new public work.
The first commercial features Annika Lischke, an artist based in Germany. Lischke is seen using the Radar to connect with her friends on the people hub who inspire her to create works of art.
What we do see here is a new tack on an old advertising theme, high lighting what you can do with a product, in a not so phone like way. Windows Phone is still out of the loop as far as what have become the generic operating systems, iOS and Android, and in an off the wall way this advertisement highlights that. The Radar is a low end phone, by all standards, 1 GHz processor, 512 Mb ram, and a 3.7” screen, it’s the Mozart or the Trophy revisited, with a different aesthetic and Mango on board.
Certainly, the OEM’s need to promote the platform, and their devices, cause the carriers are holding back. I’m sure the approach will vary for different geographical markets, but the “Phone Different” approach holds for now. We are just on the one year anniversary, when I started using Windows Phone with similar specs. Mango on the Radar looks powerful.Do you think the advert makes the OS enticing? Or keeps it vague. On it’s own, do you know what a WP device is capable of, from the video above. ??? The lack of Windows phone promotion locally does the platform no favours.