This is really a bit of an aside, but the recent trend in bright coloured phones, whether they be trying to emulate a live tile, or each other, is thought to be a new thing. When is anything really new or original? I remember when I first encountered a mobile phone, it was 1988, and it was one of those fitted into a shoulder bag the size of a brief case jobs. It weighed enough to give you a scoliosis if you carried it around for too long, and I’m glad I wasn’t paying the bill for it. At the time it was fascinating, and cool, while not particularly stylish. Things changed though, and phones did become smaller, and OEMs did try to add a bit of style to them.
With there being some argy bargy over recent design choices by HTC, after Nokia came up with some bright coloured Lumias for WP7, it took me back when I was doing some cleaning today and came across, what was one of my first mobiles in a box.
Everything old is new again, if you give it enough time, and a new market that is tired of an old aesthetic. Brightly coloured phones is akin to the current trend of skinny leg jeans and chunky glasses, fashion recycled, not really a new take on things. Not that a move away the drab slab is a bad thing, it’s just that to some of us that are a bit longer in the tooth, in the mobile world, it seems that things repeat.
Brand positioning and celebrity endorsement are the newer tools that speak to the current and new generation of Mobile users, up and coming now. It’s an investment in the future for OEMs, and of very little interest to those of us who would not even know what’s on the radio now.