["I can’t believe MS actually have people who work on WP7 in Australia. What do they do…play Xbox all day long? It’s pathetic really…"]
MS doesn’t have anyone working on Windows Phone in Australia! In fact, the first job opportunity I have seen locally that mentioned WinPho was from Telstra, a consumer experience, device roadmap advisor, I think it is still on the Job Board at the Whirlpool forums
It’s no fail for MS though, local carriers have not moved all of their first generation stock, have had that confirmed by Telstra, and at Telstra exchange, on some of the WP posts, employees have chimed in on the same fact. While you may not see a lot of WP handsets in carrier stores, Telstra still has a fair stock of the HD7, Optus have the Omnia 7, in third party retailers like Hardly Normal as well, in fact outright today, it was $613, at Preston HN. As surprising as it may seem, the carriers look at those results, and go Hmmm, we are not selling those, let’s stock up again, just in case!
The biggest problem is promotion, the HTC Titan, is the equivalent of the Sensation XL, which you can get at Optus and Voda, comes with beats tech, and some funky headset. Android makes the news in general, WP makes no news, except in very small circles.
There’s an app called "I’m a WP7" free, that has all sorts of stats included for users of WP that have the app installed. A lot of sites use it, and Facebook for a stats comparison of how the OS is going.
Worldwide stats in the app say there are 154,471 WP users with the app installed. Using all versions of WP from initial release to the latest 7740 update, that is not fully pushed to devices yet, if it is pushing at all. In OZ it’s going to be a hard push, and you would be better off to get second gen Phones offshore, cause there’s no money in it for the carriers. In short if you are a fan, and want to upgrade your device, Don’t expect to walk into a carrier store and pick up an upgrade.
Windows Phone is decisively hamstrung in Australia, by it’s lack of marketability, carriers will not advertise a device without incentive, and that incentive stopped in December 2010. There’s also a question of subsidisation, in general, users get a phone from a carrier, on a contract and it’s disposable. They never see a a total cost, just a monthly rate, and before they finish their contract, there is the next best device to upgrade to..
The lack of support for Windows Phone in Australia by carriers, is purely reflected in the amount of dedicated users in the country. For that matter in the world. It’s hopeless, yet optimistic, let’s face it if you are a WP user you must be an optimist, to expect local carriers to bring you an update, subsidised, for your first gen Windows Phone. Australian carriers initially picked p Windows Phone for different reasons, Telstra were a premium partner, and at the time watching and participating in the launch, it was something that could have gone either way. Telstra had the Mozart and the disappeared LG Optimus 7Q, a rubberised qwerty slider, that has slipped off the map. In saying that I did see someone using one last week. The only other initial device that you may find at a retailer, would be the Samsung Omnia 7. Consumer enthusiasm for the devices, over a year after launch is relegated to fan boys looking for a bargain.
There seems no logical way that carriers could bring second generation Windows Phones to their networks in Australia, unless Microsoft launch another promotion with a local carrier. Most Windows Phone enthusiasts, do not understand that their favourite Mobile OS of all time, is not what everyone is using, or excited about. Unlike Apple’s offering, even though there have been many upgrades, it’s still the same device and OS, apparently for some things, familiarity does not breed contempt. WP users expecting to see new devices appear on carriers down here, need to be more vocal. Although I don’t think that will help much. Carriers will not add new devices to their inventory, on request by a really small percentage of their user base. At the moment, if people do not get on board locally, there will be no second generation devices launched on local Telco’s.
Locally we have a fairly vocal, WP community, but it is hard to gauge the size of that community, and it becomes more clear that we are a fairly small cross section of Mobile users in the country. The original market response to Windows Phone in Australia, dictates the ongoing support that we will receive, in other words, we won’t see second generation devices on carriers, because there are not enough people that bought first generation Windows Phones. For the general user, the expectation is that, you brought me my first, and now there’s bigger and better, when can I walk into the shop and get that new shiny shiny? Windows Phone is a boutique, specialist, completely isolated OS, that is for the few not the many. It’s not an exclusive club, but it’s something that is not widely known, and decidedly two years after it’s original launch, will not be the next major mobile fad, dominator. Maybe Windows Phone offered a lot of hope, and a change, from the little green robot, or the fruit company, with it’s UI change up. It didn’t though attract enough paramours to push it’s marketing and development beyond it’s release. WP users after a successful update to Mango, WP becoming an OS that is really useable and user friendly, are now expecting a hardware update cycle that matches other OS’s. Without the realisation that the OS hasn’t outgrown, become buggy on It’s current hardware. People are looking for second generation Windows Phones, because they buy into the story that it’d be better if it’s bigger, and not in size externally, but processor, Ram, screen etc.
Generally because people do not buy devices but get them on contract via a carrier, they do not know the value, what it would cost them to put the device in their pocket, out of the same pocket. Users in Australia are looking for the same sort of deal on second gen Windows Phones, with no realisation that they are in a minority minority. Windows Phones success locally relied on people like this to adopt the OS, and now they are left with no contract upgrade/device upgrade options, because local carriers cannot.do not, actively promote the OS. Windows Phone in Australia, has officially died in the arse. There is no momentum, or enthusiasm for the OS, then again nothing has changed!