The focus on camera tech in Windows Phone, especially new Windows Phone 8 devices is becoming increasingly prominent. Back when I got my first Windows Phone, the HTC Mozart, it’s 8 Mega pixel camera was one of the largest around, and it was really a time when the idea that phones would begin to rival the point and shoot camera. Almost two years later, the Titan 4G with a 16 Megapixel camera is my daily driver. The pace at which the simple camera sensor, that fits into what invariably by design, should be svelte and urbane, until recently, is nothing short of amazing.
Nokia changed the game entirely with the 808 PureView, and while not a Windows Phone, they are bringing the technology to their WP8 devices. As far as marketing goes, changing the focus [bad pun] from the OS and what it can support, and comparing device performance via individual hardware features, is developing into a major artwork.
While the video above is in Russian, the comparison is clearly in favour of the Nokia’s, but how important will the camera be to you?
HTC have also upped camera performance, taking what they produced for the One X series and bringing it to Windows Phone.
Something that should be secondary in what your mobile phone can achieve has been upgraded to a major feature, not to mention internet connectivity. What will the next killer feature be? Seems though that the camera industry is actually in for a hit!