The annual edition of Mobile World Congress is set to kick off next week in Barcelona. Along with a host of different keynotes, hype has been building about a number of different device reveals taking place as well. A quick rundown of expectations and rumors involving the 2012 edition of MWC in Barcelona is the perfect way to prepare for the giant mobile communications gathering.
Apple will not be attending, as it has in past years, more inclined to do their own thing when it comes to keynotes and product reveals. MWC 2012 is certainly hype building for a number of different Apple products right now, yet the focus will be completely off the tech giant in Barcelona.
There are a number of different devices with rumoured or confirmed reveals in the plans next week. Even though the technology market has encompassed a spotlight for tablets in the past year or so, the main reveals at MWC are expected to be mostly phones, ranging from all different brands and models and Os’s.
Some of the most prominent rumors have involved windows phones. Nokia is expected to have a possible update reveal of their Windows Phone handsets.The company was just highlighted as the top manufacturer for Windows Phones and is sure to want to build off that success. Rumours though would suggest, a budget phone, Lumia 610, broadening Nokia’s reach into Asia / China, well any developing market. The other a world, international model of the Lumia 900.
Their also remains a possibility for Sony in releasing the first version of their own Windows Phone model. Rumors have grown rampant in the past week as leaked pictures of a possible Sony Windows Phone leaked. While a landscape QWERTY device may seem unusual for Windows Phone, Sony has to do something different to stand out from the crowd, and their own Android phones.
The other quiet achiever that we might see, will come from ZTE, rumoured to bring eight phones to MWC, mainly android, but one Windows Phone dubbed the “Mimosa”.
The new devices from ZTE will demonstrate how ZTE is without doubt among an elite group of handset providers as next generation telecommunications networks roll out globally.
Regionally ZTE’s market share is growing, and they seem to be on the way to being a recognisable OEM, like HTC. Nokia will be the first to present at the conference, followed closely by ZTE. Day one seems to have a Windows Phone flavour, showing how seriously OEM’s are taking the OS.
Certainly there remain plenty of other possibilities for reveals next week as well. LG is expected to possibly reveal some of their own LTE devices, while HTC is also expected to provide an inside view of their own updates. AT&T, as a carrier, has made news on its own because of plans to show off Digital life, it’s new home phone control system, which will allow mobile automation. There isn’t expected to be as heavy a reception for tablets, but Samsung is expected to show off their Galaxy Tab 2 device.
In the keynote department, probably, chairman of Google, Eric Schmidt will get the most attention as an industry leader, in a general sense. Of course, there are plenty of other speakers expected to take the podium next week, as well as a number of other devices that are going to be on display. What wins in the hype war will be interesting to see.