Remember the Windows Phone “Reinvented Around You” videos, it all seems so long ago now. The idea that Windows Phone is personal, and that you tailor it to your own needs. In it’s latest video, Microsoft features the Lumia 521, and a well known celebrity stylist, Robert Verdi, pulling people off the street and giving them a digital makeover.
A bit far fetched know, and a twist on some of the videos featuring Ben Rudolph, it continues the line though, that Windows Phone adds ease, streamlines your daily grind, and lets you have fun doing it. Now the 521, [520 in other countries] may be a budget phone, but the ad really says it is not cheap chic!
It was a pretty big week of Lumia news, the 928 for Verizon, the 925 for everyone else, and do not forget a new push on Nokias Asha range of phones. There’s no real way to get a real comparison between the 920, and the 925/928 if you cannot get all three together, and put all the specs side by side. Luckily that’s where the internets come in handy.
At todays Nokia event in London, the Lumia 925 was announced. What are the big changes? Firstly a aluminium chassis with metal detailing around the edge of the phone, a 4.5 inch, edge to edge AMOLED touch screen, and a slimming down.
At only 8.5 millimetres in depth, it is the thinnest Lumia so far. [not quite sure if the 8.5 actually takes into account the bulge for the camera lens. Visually the phone is definitely a stunner, and that aluminium trim is actually the antenna, the focus of the announcement though was more on what new features and software were on the way!
The Lumia 920 has been lauded for its quality camera and OIS, and is fast becoming the go to tool of the pocket film maker. I know there have been plenty of examples posted on the web of its performance since its release.This is the first time though that I have seen a short from the phone that, won a prestigious award, and highlights a particular part of Australian culture, that seems a world away from the big cities down south.
It’s pure Sundance gold from the Terrigal based pocket filmmaker who won first prize at Sundance London Film and Music Festival (Nokia Music category) with one of the most amazing short films ever shot on a smartphone.
Jason van Genderen’s winning film ‘RED EARTH HIP HOP’ was shot entirely on a Nokia Lumia 920 smartphone. Featuring stunning images from remote far north Queensland, audiences have been mesmerised with its beauty and amazed it was filmed on a mobile.
Van Genderen’s film explores how hip hop, a music culture seeded in the Bronx, has reached indigenous communities in regional/remote Australia and is helping indigenous youth reconnect with language, elders and story time through this new form of music.
“Filming on a smartphone is such an unobtrusive way to capture a story. People find they open up a lot more in a documentary sense, talking to a device that they are used to seeing everyday as opposed to a big film crew and everyone starting to clam up and being more guarded with their story,” said Jason.
It’s amazing to think that a film of this quality was made with a device that can fit in your pocket, to be shown, and win, on the big screen at the Sundance Film Festival London. It is also incredibly important, in that it shows a part of Australian culture that is little known in other parts of the world.
Nokia US is certainly not backwards in coming forward about the Lumia 928, and the long stream of rumours about the device are likely part of their marketing strategy. Considering there is an event in London on the 14th of May, and a launch event held today in India, keynoted by Elop, focusing on its new generation Asha platform.
Nokia is definitely not sitting on their hands, and are bringing Lumia design to it’s Asha line up. They are still developing this other OS, even though they are tightly linked with with Windows Phone. “Don’t put all your eggs in one basket!”, seems to be the Nokia focus, as well as regaining it’s dominion of emerging markets. Full of surprises, Nokia has also just been flinging info and video of the 928 out to the world.
The latest round of update news from Telstra, really didn’t give to much away, in fact the 7.8 update now seems to be available for a few more of their Windows Phone 7 devices, except the Titan 4G, Samsung Omnia W and the LG C900K. Hey, assume they want to get it right.
Even bigger news, a community member, Craig R, who is on the Telstra Products & Services Team, let slip a little future information in what I assume was a misunderstanding about the GDR2 update for the Lumia 920.
The GDR2 update for the Lumia 920 has not been provided to Telstra for testing yet. Nokia have informed us that they are expecting to submit in mid-May and have not been able to bring that date in any further. I will include schedule details in the next status update post which I hope to have out in a weeks time.
Some vital information has been given away though for the update time line, and even though Nokia seem to be able to get these updates out first, if Nokia are submitting to Microsoft in Mid May, then after testing and that little wait for deployment, we should possibly be seeing the update around late June, early July. This fits in with Microsoft’s projected timing for major updates, and would make the big jump to Windows Phone 8.1 line up with it’s initial reveal date in 2012.
It gets a bit hard to differentiate sometimes, Ben has become an Internet Media star in his own right, WinPhan Stud and metro sex symbol! oops did I say that out loud. I digress, here we see the SG3, a SameSung device up against the Lumia 920 in a local search challenge.
Local Scout doesn’t have the Googles, but it does a mighty good and fast job in this challenge! More MS marketing, keep it rolling out folks.
I do not care if you are a Nokia fan or not at this point, this is really a good look at the loyalty users feel towards the tech that they use. The Urban dictionary describes the phenomenon!
1. A person who is completely loyal to a game or company reguardless of if they suck or not.
2. A pathetic insult often used by fanboys themselves to try and put down people who don’t like whatever it is they like.
3. See fool or SEGA.
I’m pretty sure I’m a fanboy, but I don’t think I would go to this extent